According to a former Dancehall star deejay Dancehall in Europe is struggling due to the confusion over what its authentic sound is or is suppose to be. That's teh word from deejay Alozade who says that singjays and dancehall-hip-hop hybrid artistes arefinding it hard to wow audiences in Europe. Just last week he returned from a promotional tour in sections of Europe, where he said he saw a demand for Jamaican musicwhich cannot be filled by the present local offerings.
He, however, said that, from his reading of the market there, music lovers desire either dancehall or reggae music for Jamaicans, nothing else. "They are always asking for the authentic artiste and sound that really made dancehall and one drop."
"They are only into the authentic dancehall. The nowadays fused thing, they don't dig that. They are confused, they don't know what that is. They love Mavado, but if a deejay is trying to sing, it throws them off." He stated further that the European audience is very keen on music. "Many of these people go to music school. They know keys, arrangements, everything, and will not accept any and anything."
Alozade said he is moved towards making music with a view to satisfying a craving European market. He admits that Jamaican music has not yet hit mainstream in many of the markets, but said the financial rewards are "enough to fuel the tour and to keep me moving. He treated audiences to songs such as No Pet Gal, Tell You Bout Garden, as well as a new ska song Wi Naah Lef Yah, and another called Gallis Forever.
In the meantime, the deejay scoffed at the suggestion that he is no longer a potent force in the Jamaican dancehall space, saying the manner in which the business takes place on the island now hardly puts food on the table.
"An artiste can never done, at the end of the day is where you get the call. No disrespect to Jamaican producers, but if a man call you, a beg him a beg you to pass through. It's only when an event is sponsored you get booked. Otherwise, they say dem have a t'ing, me nuh work wid t'ing, mi nuh work a D&G. At the end of the day, you have your bills to pay, your family to feed and fans to please."