Former USA track star Carl Lewis has been on a rampage leading up to and during this Olympics talking a lot of smack concerning Usain Bolt's acheivements not making him a legend. After Bolt completed the succesful sprint double this week he later made allegations concerning whether Jamaica's drug testing was on par with world standards.
Most people probably would not remember his infamous Pirelli ad campaign that made him lose work, money and his star power image. So for those who have forgot and who are simply too young to have known when it originally broke here goes:
NO the image on your screen was not photoshopped, google if you must, but in 1994 Pirelli Tires ran an ad campaign featuring Olympic track legend Carl Lewis SPORTING RED HIGH HEELS. The ad of the multiple gold-medal winner was bizarre and shocking for the time-- and especially to Lewis's fans and sponsors like Nike who later dropped him.The following year, the Milan-based Pirelli, which was ranked sixth in the global tire market, created a new ad campaign of Lewis running barefoot through water with New York City’s skyline in the background. So what happened to Lewis after retiring in 1996? Was he able to parley his bounty of nine gold medals (and one silver) to commercial success like Olympic swimming great Michael Phelps has recently done? Well, not quite. An attempt to go Hollywood stalled in its tracks, though Lewis had some minor roles in campy flicks like Speed Zone, where he played a jogger. To his credit, however, Lewis's been heavily involved with Best Buddies, an organization for athletes with intellectual and developmental disabilities.
In 2012, when Lewis reaches the age of 50, he vows to run in his first marathon. As he told a reporter for the Washington, D.C. Examiner this past summer, he still stays in shape. "I have a gym in my basement, and I work out four days a week. Then I ride my bike, and I go to the track to do a little sprinting. I just turned 49, so I have a major amount of motivation. Everyone says it gets better at 50, and I'm going to prove it. It's my only marathon. And the only reason I've told everyone is so I can't back out. It's about as far away as anything I could imagine as possible. Sprinting and distance running use completely different muscle groups. To me, running three miles is boring and hard. The longest I've ever run was about 15 years ago. I ran four miles, and it was only because I was with people who tricked me into just going a little farther. But I'm not focused on what my time is. If it's five hours, I couldn't care less. I want to walk a set distance and then run a set distance." Lewis won't be wearing red pumps when he attempts to go the full 26.2-mile distance.