Just as it holds true for dancehall's top artists and personalities, the same applies for the industry's top sound systems and selectors. Proper management and marketing, which includes a solid business plan, is needed in order for sounds to reach the highest level in the game. Without such guidance, most fall to the wayside.
It doesn't matter whether you are a juggling or clash sound, having a business plan for your movement is a must. It's not only necessary to put in the work; an actual plan must be put in place especially if fame happens overnight. Over the years, there have been so many sounds that were granted a huge run in the industry and now have nothing to show for it, nothing at ALL. This is because of a BAD habit most have of just living for the moment, with no vision of the future.
Think about it! If one was to approach the industry as a business instead of a hobby or a hustle, today, the arena would be in a far better state. As history tells it, the sounds that took the business route (Stone Love, Rennaisance, Mighty Crown, etc.) have enjoyed longevity and fame in and outside their arenas. Such structure has afforded them business endosements, opportunities and increased popularity in the market place.
What I am saying is... just being a selector/sound without a plan to take things to a higher level is a waste of time! Go get a fuckin job if that is your intent, because your lack of vision will help to further damage the sound system arena. The industry does not need any more HYPE people. It does not need assholes with money and no talent. The industry needs people willing to go for the gold with a solid plan of building them selves and the industry as a whole. Bare in mind that a lot of the top people in HIP HOP started off as DJs and are now major players in music industry, pop culture and beyond. This supports my argument! Proper management, which includes a plan is most important. It's everything. It's your pension. It's what you will live off of in the future years to come!
As we witness some of dancehall's top sound teams falling to the wayside because of lack of vision, I urge you to not add to this statistic.