Following a successful staging of the refreshed Reggae Sumfest brand, Downsound Entertainment (DSE) has announced that the 25th staging of the festival is slated for Montego Bay, Jamaica, starting July 16 through to July 22.
The weeklong festival of Jamaican culture encapsulates signature live concerts, Sumfest Sound Clash, a variety of parties, food and craft at multiple venues across the Second City.
"Reggae is more than music, it's a movement, an experience," explained DSE CEO Josef Bogdanovich. "That experience extends beyond the festival to countless Montegonian entrepreneurs, hotels, restaurants and other businesses."
The event kicks off on Sunday, July 16 with a beach party and moves into the Sumfest Sunset Yacht Party on Monday, July 17. The staple All-White Party at Pier One happens on Tuesday, July 18, followed by Sumfest Blitz on Wednesday, July 19. On Thursday, July 20, Pier One will play host to the exciting Sumfest Heavyweight Clash then culminates at Catherine Hall on Friday, July 21 and Saturday, July 22 with the pulsating rhythms of music and Jamaican culture.
"The concept of 'Our Music, Our Festival' appeals to the worldwide community eager to share in the Jamaican experience. Jamaica is infectious," Bogdanovich continued.
The Reggae Sumfest experience has also attracted the support of corporate sponsors.
"In partnership with our sponsors, we will be offering several premiums to our local and international patrons," Bogdanovich added. These premiums are expected to complement the performances with superior production values for which Reggae Sumfest is well known.